City of Brandon Announces Renaming of Maple Leaf Food Sports Complex to Canada Packers Sports Complex

Brandon, MB — The City of Brandon is pleased to announce that the outdoor sports facility located at First Street and Veterans Way, formerly known as the Maple Leaf Foods Sports Complex, has officially been renamed the Canada Packers Sports Complex.

This renaming reflects recent spin-off of Canada Packers Inc. from Maple Leaf Foods Inc. The Canada Packers Sports Complex is set to be a cornerstone of recreation in the Westman Region, offering a FIFA-sized soccer field, up to eight 11 v 11 soccer fields, a dedicated 9 v 9 soccer field, a cricket pitch, a clubhouse with changerooms and washrooms, and 3.6 km of pathways. Supported by investments from the Governments of Canada and Manitoba, the City of Brandon anticipates completion of this project in 2026.

“We’re proud to continue our partnership with what was formerly Maple Leaf Foods now under the Canada Packers banner,” said Mayor Jeff Fawcett. “Our partnership is strengthening the spaces that keep Brandon active and connected. Together with Canada Packers, we’re investing in the sports and recreation that matter most to our residents and building vibrant, healthy communities for everyone.”

“While the Canada Packers name may be new to Brandon, our team and our commitment to this community certainly aren't,” said Dennis Organ, President and Chief Executive Officer, Canada Packers. “Our people have been proud members of Brandon for many years, and we're excited to see the Canada Packers name on a facility that will bring families together and give kids a place to play and grow. This sports complex represents what we've always loved about Brandon, a community that invests in its people and its future. As we build on our legacy and unlock new opportunities, we remain committed to supporting the place we call home.”

The City of Brandon remains committed to offering quality events, programs, facilities, and services to its residents, while ensuring responsible stewardship of property tax revenue.  Naming rights agreements provide alternative sources of funding which enhance the quality of life for citizens of Brandon and the surrounding region.

Sponsorship opportunities are still available for various fields and amenities. Interested parties may contact City of Brandon Parks & Recreation Services at parks@brandon.ca or 204‑729‑2148.