City of Brandon Joins National Week of Action To Help 9-1-1 Callers #KnowExactlyWhere In An Emergency

October 6, 2021

Brandon, MB - The City of Brandon is taking part in the #KnowExactlyWhere safety campaign this week to raise awareness of the free what3words app and how it can be effectively utilized in an emergency.  

Emergency control centres often cannot automatically detect a caller’s precise location – despite over 50 percent of Canadians wrongly believing they can. In an emergency, identifying precisely where help is needed is critical to getting resources to the scene quickly. However, this can be nearly impossible if you’re in a remote area with no street address, no obvious landmarks, or on an unnamed trail. In these moments, emergency services can waste precious time and resources simply trying to locate the person in need of help.  

Using a what3words address gives callers a simple way to describe precisely where help is needed and allows these services to dispatch resources straight to the scene, saving precious minutes in an emergency. Downloading the what3words app is one of the simplest actions the public can take to support busy emergency response teams.  

what3words has divided the world into a grid of 10-foot squares and given each square a unique combination of 3 random words: a what3words address. For example, ///lashes.candlelit.earned will take you to the main pier at Clear Lake Marina, Riding Mountain National Park. 

The app is free to download for both iOS and Android devices, and works offline, making it ideal for use in areas with an unreliable data connection, such as hiking trails and campsites. what3words can also be used via the online map at  

Emergency services are trained to gather as much location information as possible from callers and have access to a number of different technologies and methods which help them to identify callers' locations – with what3words being one of them. While not intended as a replacement for the traditional 'must-pack' survival gear worth bringing along on all hikes and outdoor adventures, what3words has become a well-used partner to emergency services, saving dispatchers and responders precious time and resources in an emergency. 

Find your what3words address here

To learn more about the Enhanced 911 Services provided by the City of Brandon, please visit